The UNIVRS Store has opened on City Walk at Universal Studios and I have a sneak peek at the goods! This retail destination features limited-edition, character-inspired merchandise from the Universal family. And as someone who has deep roots at Universal Studios (I’m a recovering tour guide!) I was so thrilled to go to the media preview and get a closer look.

The new UNIVRS store opened on City Walk and features Universal themed streetwear.

The idea behind the UNIVRS store is to embrace drop culture – a limited release of merchandise mostly used in streetwear designs – with properties like “Jurassic Park,” “E.T.,” “JAWS,” Universal Monsters,
“Felix the Cat,” “Trolls” and more. UNIVRS is aimed at entertainment and fashion fans who know and appreciate their fandom.

When I stopped by, the first thing I noticed was how vibrant the store is. There are so many colors lining the outside of the store and inside. UNIVRS is located right next to the Universal Studios Store on City Walk so it’s easy to find if you’re visiting the park or stop by for lunch. You can also walk between the two stores once inside.

There is also some epic wall art that families and Grammers will want to grab a pic in front of.

Here’s the part that makes this store special, once this merch is gone, it’s gone. It’s one-of-a-kind, get-it-while-you-can stuff that fans go crazy for. I was there for a preview and event I got caught up in the excitement too! I started grabbing Minions sweatshirts, Trolls sweatpants, and a Big Lowbowski t-shirt (this is epic BTW). Then I had to stop myself because this stuff isn’t your typical tourist stuff. It’s high quality merch meshed with artistic style and fashion trends and comes with a higher price tag.

Exclusive merchandise will be released in limited quantities; from tees and hoodies, to track suits and hats, to tote bags and skate decks, products will range in price from $30-$100 and in size from XS-2XL, across the mens, womens and unisex categories.

“Universal UNIVRS celebrates casual and super fans who are looking for elevated, character-inspired merchandise that’s influenced by popular fashion trends seen around the world,” said Vince Klaseus, president of Universal Products & Experiences. “With new, limited-edition collections released every few months – and only available at Universal CityWalk – shoppers will continue to be surprised by new styles and the store’s fresh take on apparel, accessories and collectibles.”

And I love that UNIVRS aims to highlight real artists in the industry. Artists from the UK and Korea – Marylou Faure and SAMBYPEN, respectively – worked with Universal on designs inspired by Illumination’s Minions: The Rise of Gru that have been applied to various streetwear styles, such as bucket and corduroy hats, crop tank tops, matching sweatshirt and pant sets, track suits, tees and more.

Additionally, Los Angeles-based artist, Jason Keam created a selfie wall mural in the UNIVRS store to celebrate the 40th anniversary of E.T. the Extra-Terrestrial; this mural art will also inspire designs for exclusive apparel and totes – coming soon!

UNIVRS merchandise highlights include:

  • Numbskull’s Rubber Road (UK) collectible ducks, featuring rubber ducks as characters from popular NBCUniversal film and TV brands, such as Good Luck Trolls, Illumination’s Minions, JAWS, Back to the Future and more
  • Kid Robot collectible 11” figures showcasing Illumination’s Minions
  • Bucket and trucker hats, along with tees, hoodies, tracksuits, socks and more feature artwork by international designers Marylou Faure (UK) and SAMBYPEN (Korea) inspired by colorful interpretations of the 1960s/70s vibe as seen in Illumination’s Minions: The Rise of Gru
  • The classic black and white Felix the Cat appears in a variety of colors and patterns in a varsity style aesthetic across beanies, skirts, shirts, jackets, sweaters, tees and more
  • Good Luck Trolls combine with positive affirmations and tie dye for a collection of sweatshirts, sweatpants, tees and totes
  • Short and long-sleeve unisex tees featuring various artwork of iconic NBCUniversal characters, such as JAWS, Big Lebowski, Hot Stuff, Richie Rich, Fast & Furious, The Breakfast Club, Universal Monsters and more
  • Unisex apparel and totes showcase iconic black and white film imagery and iconography from Universal Pictures and Amblin Entertainment classics such as: E.T., Jurassic Park, Back to the Future and more
  • Skate decks featuring colorful artwork inspired by brands like Back to the Future, Jurassic Park, E.T. and Minions

UNIVRS is open 7 days a week and in time for Halloween Horror Nights and seasonal holiday celebrations at Universal Studios Hollywood.