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I first met Katie Rosen Kitchens on my dream trip to Disney Aulani. Our girls instantly became friends and I got to know Katie as the incredible force behind FabFitFun. I’ve worked with FFF as an influencer for the past few months and really grown to love their brand, products and what they stand for.
And after talking to Katie I understand why so many people are drawn to it. In fact so many people love it that they just celebrated a huge milestone. FabFitFun now has more than one million subscribers and made more than $200 million dollars. That’s an incredible feat for a company that just started a little over 5 years ago. Goals people. Goals.
Even though Katie owns one of the hottest companies on the planet right now, she is incredibly grounded and focused on her family. She is married with 2 darling little girls yet manages to run a company that is beyond hip and not generally associated with motherhood. If only that 22 year old using the foaming sheet mask new her box was curated by a mom! See kids? Moms can be cool!
Katie talks about how she came up with the idea for FabFitFun, how it grew into the multi-million dollar business it is today, how influencer marketing helped, and what’s next for her brand. FFF just launched FabFitFun TV and is creating content on their platforms that go beyond beauty brands and into topics that a lot of people will be interested in. She also plans to roll out a Men’s FFF box to subscribers which Chris got a sneak peek of. Right now it’s only available as an add on and it’s fabulous.
Visit fabfitfun.com for more information about this subscription box and follow Katie on her personal IG page to keep up with her very busy, mom hustling, fabulous life.
