We adore Nickelodeon and Nick Jr. in our house. And just when we didn’t think they could get any cooler, they announced a partnership with the adorable pups of PAW Patrol and Canine Companions for Independence. CCI is a non-profit organization that enhances the lives of people with disabilities with highly trained assistance dogs.
Nick and CCI are featuring a PSA with the dogs of Canine Companions and the heroic pups of PAW Patrol. The partnership came about because they hope kids who see this PSA will learn about canine assistance dogs as well as working dogs like they see on PAW Patrol.
Pam Kaufman, Global Chief Marketing Officer and President of Consumer Products, Nickelodeon says “The dogs of Canine Companions truly embody PAW Patrol’s motto, ‘no job is too big, no pup is too small,’ which makes our partnership organic and perfectly matched.”
And you can get involved in the action as well! Their partnership will also include activation events like DogFest San Diego (Oct. 29) and DogFest Orlando (Nov. 19), as well as select stops on the recently announced PAW Patrol Live!: Race to the Rescue tour, presented by Nickelodeon and VStar Entertainment Group.
Starting January 2017, Canine Companions will also offer supporters who make any donation to the organization a custom PAW Patrol-branded coloring book, while supplies last. For more information, visit cci.org/PAWPatrol.
PAW Patrol features a curriculum that focuses on citizenship, social skills and problem-solving. It airs weekdays at 12 p.m. (ET/PT) on Nickelodeon.