what's up moms

I’m loving this trend of funny mom-centric videos and TV shows we’re seeing these days. One of the mom groups that’s been ahead of the curve for quite some time, are the women of What’s Up Moms.

Their comedic videos that poke holes in the picture perfect world of motherhood have been viewed millions of times on their YouTube channel. Talk about social media influence!  These ladies are crushing it.

The latest project from WUM features a smart tie-in with Fruit of the Loom for back-to-school. Take a look and see for yourself.  Do you know moms like this? ARE you a mom like this??


And just for fun, here’s some back-to-school tips from WUM:

1. How do you recommend transitioning kids from summer to back-to-school? – Start early. At least two weeks before school starts, get them back into their school bedtime routine.

2. What do you do to get your kids organized and ready for their first day of school? – Involve them in the process as much as possible. Take them back-to-school shopping, let them pick out their backpack, pack their first day lunches, etc. The sense of control tends to bring them a sense of calm. Plus, then they can’t complain about what you pack.

3. What’s the #1 must-have item you recommend for back-to-school? – A giant cup of coffee. Oh, do you mean for the kids? Besides tons of stylish, comfy underwear in Fruit of the Loom’s bonus packs? A bento lunch box. You can throw whatever you want in there and it looks like you tried.

4. How do you recommend dealing with “Mommy Wars” situations? – With a lot of laughter. We’re lucky to have each other and when you have good friends who don’t judge you, it’s a lot easier to brush things off. If we’re in a generous mood, we try to remember that even the judgiest of moms is just trying to be the best mom she can be.

5. What’s the #1 piece of advice you would give moms preparing for back-to-school? – It does NOT have to be stressful. If your kid shows up on the first day, you have done your job.

6. What is the best way to make your kids feel as comfortable as possible as they head back to school? – Talk a lot about what to expect. Visit school beforehand, do play dates, ease into it. Most importantly, don’t get stressed yourself. The kids can sense it. When you drop them off, have a good cry on the way back to the car.

7. Do you love or hate back-to-school, why? – LOVE. Hands down. It’s nice to spend a lot of quality time with the kids over the summer. But by week 8 or maybe 2, if we hear one more “I’m bored” or “I don’t like that camp”… let’s just say it’s nice to be back on a schedule.